Tag Archives: Amazon

2017 Will Be Green!

 

 

2017 Will Be Green!

by Amy Lignor

 

This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls global color authority, trending, save the planet, renewable energy sources, Google, Facebook, Amazonthemselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year.

So…when we look at a “green” trend that is all about saving the planet: who do you think will be the leader when it comes to jumping on the “green” machine in 2017? Right now, it seems that the well-known company, Google, is looking at changing the times completely and finding a brand new “clean” way in which to run their business.

For those unaware of the facts and statistics, it seems that Google in the last year consumed as much energy as the entire city of San Francisco. When they came out with a recent statement, they did not proclaim that they were “cutting” these statistics, they actually proclaimed that all of the energy Google uses in 2017 to run its data centers located around the world will come entirely from renewable energy sources: wind farms and solar panels.

 

Google is the epitome of an online giant. They are also a bit of a quiet giant, seeing as that they have over the past decade – without building up media fanfare – made deals (extremely large deals) with renewable energy producers. Google has basically guaranteed these producers that they will buy their energy from them which then, in turn, will allow these renewable energy companies the money to build even more turbines to service the country.

 

Unlike carbon-based power, wind supply prices do not fluctuate, which will allow Google to make even more money by helping the planet, itself. Are they the only mega-company doing this? Not at all. But Google’s large computer centers are among the world’s fastest-growing new consumers of electricity. And by working with wind farms, Google hopes that they will increase the development of the renewable energy industry. With their purchase, Google’s huge deal will also lower the costs of both solar and wind energy, allowing them to look better to other companies because they will save them money in the long run.

 

It did not take long for Facebook and Amazon to step up to the plate after Google made their announcement. Facebook has already entered into similar deals with wind producers, and Amazon has announced five more solar projects on their horizon. Microsoft states that it has been 100% carbon neutral for the last two years. This means they have invested in things like planting trees and other projects meant to compensate for the fossil fuels a company eats up. Microsoft hopes to have at least 50% of its electric power supplied from renewable sources by 2018.

 

Is this all a gimmick, as some have stated? Well…Google certainly has had an imagination when it comes to alternative energy in the past. It was in 2007, Google patented an idea to build a floating data center powered by waves, and nothing else. Although a cool idea, it was never built. However, Google has shown proof of the renewable deals now in place, and has never wavered in its commitment to bring the best energy efficiency to its data centers.

 

From business and industry to fashion to politics, it seems that “green” will most definitely be at the center of many projects in 2017. In the next year, people will hear a great deal about “The Paris Agreement” which is now in force. Germany is closing all its nuclear power plants, so the need for investing in renewable, clean energy sources will grow almost overnight.

 

If things keep moving forward the way they are, 2017 may just go down in history as being the glorious year dedicated to all the good things “green” stands for!

Source:  Baret News

Irony: Amazon Opens a Bookstore in Seattle

 

Irony: Amazon Opens a Bookstore in Seattle

By Burt Carey

Business can be odd at times. Just ask anyone at Amazon. After the Seattle-based online retail behemoth opened a brick-and-mortar bookstore this week, virtually every industry analyst was caught marveling at the irony of such a move.
For years Amazon ruthlessly cut prices on new books that that helped lead to the demise of Borders Books, Waldenbooks, B. Dalton and Crown Books, among others, leaving just one nationwide book retailer, Barnes & Noble. By opening an actual store front in Seattle called Amazon Books, the world’s largest retailer has stepped into a business model it helped destroy less than a decade ago.

Well, sort of.Amazon, bookstore, Seattle, online, book sales, competition, irony

The business model Amazon brings to retail contains more than two decades of online book sales experience that will help keep some 6,000 top titles moving on and off the shelves in a retail space of just 5,500 square feet. That’s two decades worth of data that gives Amazon more than just an inkling as to what Seattle readers will want and buy, thus solving the age-old retailers’ issue of stocking shelves with titles that collect dust for months before being returned to publishers.

For its initial opening, Amazon Books was stocked with titles based on customer ratings at Amazon.com, known sales, pre-orders, Goodreads popularity and other factors. One section will feature favorites selected by store staff. This week, the section includes some of CEO Jeff Bezos’ picks, such as “The Five Love Languages” by Gary Chapman, “The Gift of Fear” by Gavin de Becker, and even a novel written by his wife, MacKenzie Bezos, “Traps.”

Amazon executives are being mum about the store’s strategy, either as a stand-alone venture or for future expansion into other markets. “We’re completely focused on this bookstore,” said Amazon Books vice president Jennifer Cast. “We hope this is not our only one. But we’ll see.”

Shoppers at Amazon Books immediately noticed a difference from this store compared to other bookstores. Here the books are stacked with their covers facing outward. Other retailers typically display books by their spines to conserve space and fit more books on each shelf.

Below the books are cards with ratings and reviews about them written by Amazon customers.

Unlike its competitors, Amazon Books tells customers to feel free to browse through the store then go buy their book online. “Walk out of the store with a book; lighten your load and buy it online; buy an eBook for your Kindle; or add a product to your Amazon Wish List, so someone else can buy it,” suggests Cast.

And yes, the store has space set aside for its lines of Kindle, Echo, Fire TV and the Fire Tablet. Customers can talk with company experts about those devices. The store will not, however, act as a pick-up or delivery point for other Amazon.com business.

Amazon Books is situated in the upscale University Village (locals call it U-Village), an outdoor mall north of the University of Washington campus. Apple and Microsoft also have stores there.

 

Source:  Sportsmans Lifestyle

Green Ideas & Green Cash Make the Gaming Industry Thrive

Green Ideas & Green Cash Make the Gaming Industry Thrive

 ~ Samantha Lewis

‘Green’ comes in two forms with the gaming industry in 2014. The ‘green’ – as in cash – is what the gaming industry is seeing more and more of these days. There have been huge deals announced in the marketplace just this past week – with Amazon buying Twitch for choco_splash_small$970 million dollars. Twitch is a service, by the way, that is actually based on allowing users to watch and broadcast video game play. Believe it or not, every month tens of millions of people head to Twitch in order to watch friends and strangers play billions of video games; and now with Amazon’s buy, it seems gaming as a ‘spectator’s sport’ will be as popular as playing the games themselves.

 

It is the advertisers that make Twitch an incredible buy for Amazon, seeing as that the marketers and advertisers out there will usually spend a huge amount of green when it comes to ‘appearing’ on sporting sites and at sporting events that are ‘live’. It is also a buy in the gaming industry that upsets some of the big league names, like Google, who wanted to acquire Twitch for themselves. In essence, the big guns out there – Facebook, Google, Amazon, Netflix, and many more – want ‘in’ bigtime when it comes to the gaming market. In addition to that, the big guys are doing everything from announcing a new Angry Birds game that will launch next week on the Nook, allowing Barnes & Noble Nook buyers a jump on the market to a new Apple wearable computer that is supposed to be announced 9-9-2014.

 

But as stated up above, there are two ‘green’ areas in the gaming industry: One is cash, but the other comes from environmental sustainability. When it comes to the industry that is growing exponentially each and every day, it is nice to know that being green is actually a goal of the gamers and game companies out there. Gaming companies recycled over 68,000 tons of materials during the past year. That includes companies recycling everything from tons of compost to cardboard and actual games and game systems. Inside these companies, they have also shown a savings of carbon emissions; using new technology they have been able to cut back these emissions by as much as eight to eleven percent.

 

Being a friend to the environment has actually played a huge factor in the gaming industry’s corporate strategy. Why? Because it saves them money. They are able to cut costs and serve their customer base (which is building every day), by offering them better service. Going ‘green’ and keeping the minds on environmental sustainability have also allowed these companies to become competitive, which makes for awesome deals that help the economy.

 

In addition, there are actual projects in universities and at gaming companies that focus on everything from how to conserve energy, to what types of crops to plant in order for habitats to return to their natural glory, to forest management. These projects are creating ‘games’ to be released to the consumer and to university students so they can ‘play’ at the same time as they learn how to better protect and preserve the world.

 

An excellent idea: Take the popular sport that is all the rage and combine it with ways to save the earth. Now THAT is an Amazonian idea. Enjoy!

 

Source: Baret News Wire