Tag Archives: Mickey Mouse

The Millennials Favorite Friend is Not a “New Face”

 

The Millennials Favorite Friend is Not a “New Face”

by Amy Lignor

 

Everywhere you look – most especially when it comes to the world of digital marketing – the key group to target for sales in 2017 is a group called the “millennials.” Millennials represent that demographic which digital marketing, Millennials, targeting sales, MLBM, Disney, Disney Worldwide Conservation Fund, Mickey Mousefollows behind Generation X, and as far as advertisers and 90% of the companies out there right now are concerned, their profits begin and end with what the millennials want. In fact, they are the largest generation in the U.S., representing one-third of the total population.

The headline that ran the Internet just recently may sound a bit odd, considering how old the character is behind it, but among millennials, the “Most Intimate Brand” was announced as being none other than Disney.

This MLBM study is all about consumer emotions and how emotions are utilized when connecting consumers to brands. The strongest bond for consumers comes from that dutiful, reliable Mickey Mouse that, no matter how much time goes by and no matter what bad things happen in the world, has remained the most trustworthy, honest “friend” people can have.

This Branding Agency had a number of factors that went into their study. From character and strength of the bond to the nostalgia consumers have for a brand; from how the brand exceeds consumer expectations to the degree to which consumers feel connected and committed to it – after putting all of these factors together, it was announced that Disney resonates with millennials. This is one company that has kept up with constantly changing interests, now including popular franchises from Star Wars to Marvel. It also allows people to “escape” from the bad times into a world where a castle still lights up as Tinkerbell waves her wand around its spires.

 

There are many limbs of the Disney Company, and one that touches many hearts comes in the form of saving wildlife. Many people do not know that Disney has a conservation grant-making program, with a huge focus on all the critters out there that need help. Not really a surprise when you consider the fact that Simba and Dumbo are two beloved names Disney built a billion-dollar-realm around.

Hundreds of grants are made by Disney to help wildlife. Since 1995, the Disney Worldwide Conservation Fund has been giving out these grants every year, with the total running into the twenty-five-million-plus range. These dollars have been put to tremendous use to protect the dwindling elephant population, and the saving and building of new, safe habitats for rhinos, primates, birds and even sea turtles. Helping out in Africa, China, India, South America – the list goes on when it comes to saving the animals, which helps Disney even more as they secure the number one slot with millennials.  

Furthering the Disney brand are the myriad of awards given to their theme parks, resorts and even cruise ships that remain clean and respectable. Travelers still fill the Disney parks that keep offering new sights and sounds every time you turn around.

In other words, no matter what “new technology” appears on the market, or what new company creates and makes millions of the latest “it” device, in the end a company that began from pure imagination and love – with a mouse at the helm – still holds their head higher than all the rest.

digital marketing, Millennials, targeting sales, MLBM, Disney, Disney Worldwide Conservation Fund, Mickey Mouse

Source:  GIG News

After 89 Years This “Mouse” Still Works Overtime

 

After 89 Years This “Mouse” Still Works Overtime

by Amy Lignor

 

For those who are unaware, Mickey Mouse is one year away from turning 90 years of age. Created in 1928 by the lovable Walt Disney, this character continues to bring happiness and joy to kids and families all around the world. Through depressions, national tragedies, and more drama than anyone can name, Mickey Mouse and the Walt Disney Company survived and is still, to this day, going strong.

If you are a grandparent in 2017 with a grandchild who is head-over-heels in love with the “Mickey Mouse Mickey Mouse, Walt Disney, vision, environmental stewardship, grants & rewards, be inspiredClubhouse,” it is a wonderful feeling when a commercial comes on talking all about the concept of citizenship being an integral part of Disney. Committed to using their immense resources wisely and protecting the planet, Disney not only helps to conserve nature but also to inspire kids to join them in caring for the planet Earth.

Children in communities everywhere are starting up recycling programs, “green” campaigns, tree planting and saving events, and more. It is because of Disney’s vision to increase environmental stewardship among kids that the Disney name remains one of the largest growing businesses anywhere in the world.

It is important to bring this to the forefront of each child’s life. What Disney is doing and plans to do takes up an even longer list than perhaps Santa Claus’s “nice” report that he “fills” each year. With increasing consumption of finite resources across the globe, it is expected that energy costs will rise and raw materials will be drained. Disney works every day to broaden the understanding of environmental decline. That way awareness is increased in consumers, investors and businesses.

Disney hears the voices of everyone and anyone who wishes to speak about a subject or an issue. They determine if an issue should be at the forefront by collecting feedback from their three key audiences in a biennial survey. This research continues to confirm Disney’s belief that by investing in environmental citizenship grants and awards, they can help to build a better and healthier life for everyone.

Disney’s long-term environmental goals are in place. When it comes to greenhouse gas emissions and waste, Disney’s long-term goal is to reach a “zero” state and meet all of the urgent global challenges. When it comes to water issues, Disney evaluates community risks, then designs and aids local conservation programs to raise responsibility and educate citizens on how best to conserve water resources.

Although the concept of zero net greenhouse gas emissions, zero waste, and conserving water resources to the point where it won’t be an issue anymore may sound like “Once Upon a Time” dreams, they aren’t. Because with each new day and new “set of eyes” watching Mickey Mouse and learning more and more about how best to help their community and planet, an entire generation is being raised on how to erase that “footprint” made by previous generations once and for all.

Short-term goals for Disney have been set as well: By 2020, they plan to reduce net emissions by 50% from 2012 total levels; by 2020, achieve 60% waste diverted from landfills and incineration; and by 2018, maintain potable water consumption at 2013 levels at existing sites while developing water conservation plans for new sites.

Mickey Mouse, Walt Disney, vision, environmental stewardship, grants & rewards, be inspired

If you are a parent and wish to get involved, learn more about the Disney Friends for Change. Supporting young leaders in pursuit of making their communities greener, safer, smarter, healthier, and cleaner is exactly what they aim to do. Their annual grants program, through a collaboration with a leading youth organization, Youth Service America, will provide $500 grants to help young people make positive changes in the world.

In the end, working hand in hand with this already beloved company, you can help all those young change-makers out there improve and literally transform their communities. Even after 89 years, following the lead of the treasured mouse will take us all in the right direction.

Source:  GIG News

Mickey Mouse Solar Field To Open This Spring

 


Mickey Mouse Solar Field To Open This Spring

By Burt Carey

What has a two big black ears and a cute, round face? If you said Mickey Mouse you may have seen the 20-acre solar farm being built by Duke Energy Florida next door to Walt Disney World Resort.
Mickey Mouse, solar farm, Duke Energy Florida, modern renewable energy, Disney WorldThe solar panel field is a larger than life outline of the famed Disney character, a fitting nod toward tradition to draw attention to the theme park’s use of modern renewable energy.

In May 2015, Duke Energy announced that it would be building a new solar field of 48,000 photovoltaic panels that would be arranged in a Disney-inspired design. Move over Buzz Lightyear, Mulan, Bambi and Snow White! It turns out the most recognized Disney character of all time got the honors.

Duke Energy says the solar field, which is situated just outside the gates of Disney World and Epcot Center off Disney World Drive, will begin operations sometime this spring, with peak generating power of 5 megawatts. While Mickey and Disney are garnering all of the attention for a spectacle that stands out when viewed from the air, Duke Energy is working with the Reedy Creek Improvement District. Reedy Creek ID supplies power and other utilities to four theme parks and about 40,000 hotels rooms in the area.

Even at peak capacity, the solar field is relatively small compared to Duke Energy’s 9,000 megawatts of electricity produced at coal and natural gas-fired generating plants. Peak capacity of the new solar field will account for just six hours of each 24-hour day, with expected revenues around a half million dollars per year. In contrast, Reedy Creek’s 2015 electricity bill was about $84 million.

“Our new solar facility agreement is another example of how we’re always looking at innovative ways to conserve our natural resources,” said Reedy Creek Improvement District administrator Bill Warren. “The use of solar energy builds on our commitment to protect the environment and is another step toward realizing our long-term sustainability goals.”

The Reedy Creek Improvement District has agreed to purchase electricity from the site for the next 15 years.

 

Image:  NEARMAP

Source:  Baret News